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Social media has revolutionised activism. Raising awareness and rallying support for a cause is...
In India, we swear by the mantra: Entertainment, Entertainment, Entertainment! Marketers are seizing upon...
Have you ever stumbled upon a scene where a life-sized lipstick seems to be...
Remember the days when marketing revolved around polished commercials and carefully crafted taglines? Well...
In the post-COVID era, India has witnessed significant shifts in consumer buying patterns. Factors...
Imagine a person at a party: Logo is the person’s name tag – it’s the first thing...